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Food production and artisan makers · FP-22

Market Trader Pitch and Sales Record

A free printable market trader sales sheet — one row per market with the pitch fee, stock out and back, cash and card takings, and whether it was worth it.

First page of the Market Trader Pitch and Sales Record — See over a season which markets pay their pitch fee back and which only look busy, on one page instead of a shoebox of till rolls.
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One page. Choose your paper size — both versions are laid out identically, so neither one gets shrunk to fit.

Print it and write on it

Fill it in type and save

The fillable versions have real form fields — open them in any PDF reader, type into them and save. Printing help.

What this sheet is for

See over a season which markets pay their pitch fee back and which only look busy, on one page instead of a shoebox of till rolls.

Who it is for

Food producers and artisan makers who sell from a stall at farmers' markets, craft fairs, food festivals and street markets.

How to use it

  1. Write in the trader and product line once, and start a fresh sheet each season.
  2. Fill in the date, market and pitch number when you book or arrive.
  3. At the end of the day add the fee paid, stock out and back, and the cash and card takings separately.
  4. Note the weather or footfall, then answer the last column honestly.
  5. Read the sheet before booking next season's dates.

What is on the sheet

One page, top to bottom:

Printed under the title: One row per market attended — the pitch, what it cost, what stock went out and came back, and what the day took — so that by the end of a season the markets worth keeping are plain on one page.

Your figures, your verdict. Pitch fees and takings go in as whatever they were on the day, in your own money. Nothing here says what a pitch is worth or what a day ought to take — the column on the right is where you write that judgement once you have the row in front of you.

Write-on lines: Trader / stall · Product line · Season or year

Table, 14 rows: Date · Market / venue · Pitch no. · Pitch fee · Stock out · Stock back · Cash · Card · Weather / footfall · Worth it?

Questions

Why no column for profit or margin?

Because your costs are yours — what the stock cost to make, fuel, a helper's day — and the sheet cannot know them. It gives you the fee and the takings side by side; the last column is where you put your own conclusion once you have.

Should stock out and back be in units or money?

Whichever you can count quickly at pack-down. The subheading says either; the point is that the same method is used all season so the rows compare.

Related sheets

Street Food Takings and Stock Sheet

Know at the end of a day what each line sold and whether the cash matches, and load the right amount next time instead of the same amount.

FP-29 1 page

Sales Record Sheet

Keep one line per sale as it happens, with the payment recorded beside it, so the month adds up from something written on the day.

IM-06 1 page

Mobile Catering Event Sheet

Arrive with everything the pitch needs and leave knowing what sold, because the booking, the stock count and the checks are on one sheet in the cab.

FP-24 1 page

Also in the resources library

The same subject, with a version you can fill in on screen.

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