Daily Sales by Department Sheet
See at a glance which departments carried the day and which did not, in a form you can lay side by side week after week.
RS-04 1 page
Retail shop floor · RS-08
Footfall and Conversion Tally
Footfall tally sheet for a shop — a stroke count of people through the door by the hour, set against till transactions to work out conversion.
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One page. Choose your paper size — both versions are laid out identically, so neither one gets shrunk to fit.
Print it and write on it
Fill it in type and save
The fillable versions have real form fields — open them in any PDF reader, type into them and save. Printing help.
What this sheet is for
Learn when the shop is actually busy and when it is only being browsed, so rotas and staffing follow the pattern rather than a guess.
Who it is for
Managers and owners of independent shops without a door counter, and branches checking a counter's figures by hand.
How to use it
- Write your trading hours down the first column.
- Make one stroke per person in as they come through the door, and total the hour when it ends.
- Copy the hour's transaction count from the till and divide it by the footfall for the conversion column.
- Total the day at the bottom and note the busiest and quietest hours.
What is on the sheet
One page, top to bottom:
Printed under the title: A hand count of people through the door, hour by hour, set against the till's transaction count for the same hour — so the shop knows when it is busy and when it is browsing.
Your own rate, worked out on the line. Conversion is transactions divided by footfall, worked out by you for each hour in the last column. No target rate is printed: what a good rate looks like depends on what you sell and where you are, and the point of the sheet is to learn your own pattern week by week.
Write-on lines: Store / branch · Date · Day · Counted by · Weather
By the hour — write your own trading hours down the first column
Table, 8 rows: Hour · Footfall tally · Total in · Transactions · Conversion · Staff on floor · Notes
Day — totals from the columns above
Write-on lines: Total footfall · Total transactions · Day conversion · Busiest hour · Quietest hour
Questions
What is a good conversion rate?
The sheet does not say, because there is no one answer — it depends on what you sell, where you are and the day of the week. The point of counting is to learn your own pattern and notice when it changes.
Do I count groups as one or several?
Decide once and write it in the notes, then count the same way every day. Consistency matters more than the rule you choose.
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