House Sale Marketing and Price Change Log

Who this is for

The marketing history of your home, in order. Each event gets a dated line with the asking price in force after it, the viewings since the last event and the reason. The sheet counts the days since first listing, the days between events and the change from the original price.

Sellers whose home has been on the market for a while, particularly those weighing a price change or a switch of agent and wanting the facts in front of them.

What this helps you track

• The agent, first listing date and original asking price
• Every listing, price change, offer and return to the market, dated
• How many viewings came in between one event and the next
• How long the home sat at each asking price
• Total days on the market and the total change from the original price

How to use it

1. Write the property, the agent, the date first listed and the original asking price at the top.
2. Add a first line for the listing itself, dated the same day, with the original price.
3. Add a line for every later event, choosing its type and writing the asking price in force after it, even when it has not changed.
4. Enter the viewings since the previous line and the reason for the change, such as feedback or a new agent.
5. Days since listing, days since the previous event and the summary are worked out in the browser and the workbook; on paper, count the days between dates.
6. Review the log with your agent before deciding on any further change.

Formats

• Printable PDF (A4 and US Letter)
• Fillable PDF with form fields
• Fill in online, saved in your browser
• Excel / Google Sheets workbook

The printable is laid out inside a box that fits both A4 and US Letter, so the two files are identical and neither one is scaled. The fillable PDF has real form fields. The workbook uses plain formulas only — SUM, IF, COUNTIF and the like — so it opens in Excel, LibreOffice and Google Sheets without anything breaking, and every calculated cell is grey so you can see which figures it worked out.

How to print

Download the A4 or US Letter file to match the paper in your printer, open it in a PDF reader and print at 100% — not "fit to page", which shrinks the writing space. Both files leave a 14 mm margin, which clears the unprintable edge on home printers. To print the online version with your entries in it, use the Print this sheet button, which prints only the sheet and none of the page around it. More on printing.

Questions

Why write the price on every line?

So the price column always shows what the home was listed at after each event. The latest price and the change from the original are then read from the last line, even if the event was an offer rather than a reduction.

What does the since prev column show?

The number of days between this line and the one above, which is how long the previous price or status ran. Add up the lines at one price to see the full time at that figure.

Does the sheet suggest when to reduce the price?

No. It supplies no timescales or percentages. It lays out your own history of prices, days and viewings so you and your agent can discuss it with the facts in view.

Should I log a sale that fell through?

Yes. Record the offer as under offer and the collapse as back on market, with the reason. It explains the gap in viewings and keeps the days on market accurate.